About Roobos
Flower Wholesale with Passion & Sustainability
About Roobos | Why do we do what we do?
Are you a florist looking for more time to focus on your creativity and your customers? At Roobos, we believe that as a professional you should be able to do what you love. That is why we make ordering flowers, plants and decorations easier than ever.
Our mission? To simplify your workday and help your business flourish.
What is Roobos?
Roobos is a Dutch flower wholesaler, specialising since 1988 in the supply of fresh flowers, plants and florist supplies to florists in the Netherlands, Belgium, Luxembourg, Finland and France. With a range of over 15,000 products, we provide everything you need – from cut flowers to luxury home decorations.
How do we do that?
We purchase almost exclusively directly from growers – no intermediate stock – and deliver fresh to your store the very next day. Our webshop is available 24/7 and offers all-in pricing: no hidden costs, no surprises.
Fresh daily, directly from the grower
Transparent all-in pricing
Over 15,000 products available
Delivery to your shop, five days a week
MPS-A and Qflor certified
What do we do?
We provide you with top-quality flowers, plants, accessories and decorations – all from one online environment. Our experienced buyers select only high-quality products, so you always have the best selection for your customers. Can’t find something? We’ll search for it for you.
Our vision: Save time, accelerate growth
Roobos is more than a wholesaler. We are a partner who thinks along with you, helping you save time and grow your business. No hassle with stock or early morning auctions – you order online, and we take care of the rest. That way, you stay focused on your passion and your customers.
Our values
Sustainable and conscious – Purchasing from MPS-certified growers
Reliable and transparent – Full insight into pricing and deliveries
Personal and involved – Your dedicated contacts always available
Why do florists choose Roobos?
24/7 online ordering
Always fresh products
Direct delivery to your shop
Personal customer service
Exclusive CST Decorations
Want to know more or become a customer?
Curious how Roobos can support your flower business? Contact us for a free introduction or register directly via our webshop.
Why not start saving time now?
We are MPS certified and we have the Qflor quality brand in our selection, so that you can rely on the highest quality. Always 100% fresh and with a choice of more than 15,000 products. Discover why we are the preferred brand of many renowned Master Florists and proud partner of FLOOS ‘The Crafter’s secret’. Do you have any questions or would you like to register as a new customer? Call us on telephone number +31 174 725 380, send an e-mail to info@roobos.nl or use our online registration form.
Register now