About Roobos
Flower Wholesale with Passion & Sustainability
About Roobos – Your Trusted Dutch Flower Wholesaler
Looking for a flower wholesaler who truly understands your needs as a florist? Want to spend less time sourcing and more time creating? Then Roobos is the partner you've been looking for.
What does Roobos offer you?
Since 1988, Roobos has supplied florists and garden centers in the Netherlands, Belgium, Luxembourg, Finland, and France. We deliver fresh to over 400 locations every week. Every product you order today is bought fresh from our growers the next day—no stockpiles, no compromises on quality.
Why florists choose Roobos
Extensive range: Over 15,000 flowers, plants, and accessories.
Always fresh: We never sell from stock—everything is freshly sourced.
Fast delivery: 5 days a week, directly to your store.
All-in pricing: No hidden costs—what you see is what you pay.
Flexible ordering: Per bucket or per bunch, just as you need it.
24/7 webshop: Order online anytime, anywhere.
More than flowers
Discover our luxury home décor and floral accessories, including exclusive pieces from CST Decorations—made from natural materials and sourced sustainably from countries like Indonesia and Thailand.
Honest and sustainable
We buy almost exclusively from MPS-A certified growers, supporting sustainable cultivation and local communities.
From order to doorstep – we make it easy
Our experienced drivers deliver your fresh products right into your store, so you can focus on what matters most: your customers and your craft.
Why not start saving time now?
We are MPS certified and we have the Qflor quality brand in our selection, so that you can rely on the highest quality. Always 100% fresh and with a choice of more than 15,000 products. Discover why we are the preferred brand of many renowned Master Florists and proud partner of FLOOS ‘The Crafter’s secret’. Do you have any questions or would you like to register as a new customer? Call us on telephone number +31 174 725 380, send an e-mail to info@roobos.nl or use our online registration form.
Register now