What We Do at Roobos
Sustainable Flower & Plant Wholesale
Why do we do what we do?
Are you a florist looking to spend more time on your creativity and customers? At Roobos, we understand that passion and craftsmanship come first. That’s why we make it easier than ever to order flowers, plants and decorations. Our mission? To simplify your day and help your business grow.
What is Roobos?
Roobos is a Dutch flower wholesaler, specialised since 1988 in supplying fresh flowers, plants and florist supplies to florists in the Netherlands, Belgium, Luxembourg, France and Finland. With a range of over 15,000 products, we offer everything you need – from cut flowers and indoor plants to exclusive home decorations.
How do we work?
We purchase almost exclusively directly from carefully selected growers. No stock, no middlemen – all products are freshly bought on the day of transport. Our user-friendly webshop is available 24/7, with all-in pricing – no hidden costs or surprises.
Our vision – Save time, grow your business
Roobos is more than a wholesaler. We are your partner. By taking care of logistics, stock and product quality, we help you save time so you can focus on your customers and your creativity.
What do we deliver?
We supply flowers, plants, accessories and decorations – all from one webshop. Our experienced buyers select only the best quality products, so you always have the best choice. Can’t find what you're looking for? We’ll look for it for you.
Our values
We stand for sustainable sourcing from MPS-certified growers, reliable and transparent service, and personal support. Your dedicated contacts are always ready to assist.
Why florists choose Roobos
24/7 online ordering
Always fresh products
Direct delivery to your shop
Personal customer service
Exclusive CST Decorations
Become a customer or contact us
Curious how Roobos can support your flower business? Contact us for a free introduction or register directly via our webshop.
Why not start saving time now?
We are MPS certified and we have the Qflor quality brand in our selection, so that you can rely on the highest quality. Always 100% fresh and with a choice of more than 15,000 products. Discover why we are the preferred brand of many renowned Master Florists and proud partner of FLOOS ‘The Crafter’s secret’. Do you have any questions or would you like to register as a new customer? Call us on telephone number +31 174 725 380, send an e-mail to info@roobos.nl or use our online registration form.
Register now