Lily wholesaler

Flower Wholesale | Stunning Lilies Fresh from the Grower

Looking for majestic, fragrant lilies of top quality for your flower shop or retail store? At Roobos, the premier flower wholesaler in the Netherlands, you will find an exclusive range of fresh lilies – purchased daily from the best growers. Discover the beauty of this queen among flowers and offer your customers pure elegance!

What Are Lilies?

Lilies (Lilium) are graceful flowers known for their trumpet-shaped blooms, intense fragrance, and rich symbolism. They come in a wide variety of colors and forms and are perfect not only as cut flowers but also as garden plants.

Unique Features and Origins

Our lilies are sourced from specialized growers in the Netherlands, Japan, the United States, and beyond. At Roobos, we select only the finest varieties, such as:

• Asiatic lilies – brightly colored and fragrance-free

• Oriental lilies – large, fragrant, and luxurious

• Longiflorum lilies – elegant trumpet-shaped flowers

• Martagon lilies – exotic, recurved petals

• Madonna lily – iconic white symbol of purity

Each lily exudes natural beauty, craftsmanship, and quality – perfect for stylish floral arrangements and bouquets.

For Every Space at Home

Lilies make a stunning statement in:

• The living room: create a luxurious, fresh atmosphere.

• The bedroom: choose white or pink lilies for a calming touch.

• The kitchen: brighten up the space with vibrant Asiatic lilies.

Whether as a striking centerpiece in a vase or a romantic accent in the garden, lilies combine practical beauty with decorative elegance.

Sustainably and Responsibly Sourced

At Roobos, we place great value on sustainability. We source almost all our lilies from MPS-certified growers who cultivate with respect for the environment. This supports fair production practices and partnerships with local producers worldwide, from Dutch bulb fields to the mountains of Japan. Your lilies are not only beautiful but also responsibly grown!

Our Madonna lilies, for example, come from an ancient nursery where craftsmanship and passion have been passed down through generations.

Freshly Available from Stock

Thanks to our innovative purchasing model, Roobos does not maintain large stocks: your lilies are freshly sourced only after you place your order. This ensures you always receive the freshest flowers without compromise. If you order before midnight, your lilies will be purchased fresh the next day and delivered quickly – directly to your store!

Frequently Asked Questions About Lilies

How do I care for lilies in a vase?
Cut the stems at an angle, use flower food, and place them in clean, lukewarm water. Avoid drafts and ripening fruit.

Are lilies toxic?
Yes, especially to cats. Always keep them out of reach of pets.

Are there lilies without pollen?
Yes! Double-flowered varieties like Roselilies have no stamens – perfect to avoid stains.

Which lilies are scent-free?
Asiatic lilies are vibrantly colored and have little to no scent.

Can lilies be grown outdoors?
Absolutely! Plant the bulbs in well-draining soil in a sunny spot for a summer full of floral splendor.

Order Your Lilies Directly from Roobos, the Premier Flower Wholesaler

Ready to enrich your assortment with the finest lilies?
✔ Fresh from the grower
✔ Sustainably and responsibly sourced
✔ Fast and worry-free delivery

Order easily online through our webshop or contact our enthusiastic team. We are happy to assist you!

👉 View our lily assortment
👉 Become a customer at Roobos

Flowers – fresh, responsible, and exclusive

At Roobos, all flowers are purchased fresh on the day of transport. We do not work with stock, ensuring you always receive the freshest and highest quality. Our buyers work exclusively with selected growers who meet strict quality standards and hold MPS certification. This guarantees a sustainably and responsibly sourced assortment.

Our flower range includes:

• Cut flowers – fresh from the grower, selected for colour, vase life, and appearance

• Dried flowers – ideal for contemporary and long-lasting arrangements

• Silk flowers – exclusive to our Linea Natura Silk label: lifelike and low-maintenance

Plants – green, strong, and directly from the grower

We offer an extensive range of plants: from houseplants to seasonal bloomers and everything in between. Choose from over 5,000 plant varieties, carefully selected from trusted nurseries in the Netherlands and surrounding countries. Our direct partnerships allow us to:

• Guarantee top quality

• Ensure fast delivery

• Offer flexible quantities and varieties

Accessories – everything you need for floristry

Our accessories are selected with both style and function in mind. Including:

• Floristry supplies – knives, scissors, binding materials, floral foam

• Vases and pots – made from ceramic, glass or metal

• Home décor – such as wooden accessories from CST Decorations, handcrafted in Indonesia and Thailand

Sustainably and responsibly sourced

Sustainability is at the heart of our sourcing strategy. Most of our growers are MPS certified, ensuring environmentally conscious cultivation and transparent production. Our premium accessories and silk flowers are handcrafted by local artisans, with an emphasis on fair trade and natural materials.

From grower to your shop

When you place an order via our webshop, we purchase your products fresh the next morning. This means you rarely buy from stock. Thanks to our efficient logistics, we deliver within 24 to 48 hours – often the very next day – directly to your shop in the Netherlands, Belgium, Luxembourg, France, or Finland.

Frequently Asked Questions

Can I order flowers, plants, and accessories together?
Yes, everything is delivered in one shipment – simple and at no extra cost.

Does Roobos have a minimum order amount?
Yes, a minimum order value applies, which is agreed upon with you and visible in your webshop account.

How do I know if products are available?
Our webshop only displays products that can be freshly sourced. If you order today, we buy fresh for you the next morning.

Order now or get in touch

Ready to expand your assortment with fresh, exclusive, and sustainable products?
Simply place your order via our webshop or contact us at info@roobos.nl or +31 (0)174 725 380. We’re happy to help.

Why choose Roobos?

• Over 15,000 fresh flowers, plants, and accessories

• Everything in one convenient webshop

• No stock – always freshly sourced

• Delivered by our own drivers, directly to your shop