Discover our practical tips for Easter

Prepare your shop for Easter with fresh daily sourcing

Easter is one of the most important sales moments for florists. Would you like to fill your shop with fresh spring flowers, unique Easter arrangements and strong margins? Then success starts with smart purchasing.

As a flower wholesaler, Roobos helps you buy fresh and worry-free. Everything you order today is freshly purchased the next day from selected growers and delivered directly to your shop. This means you never work from old stock and are guaranteed top quality during this busy period.

Work with typical Easter flowers from the Roobos assortment

In our webshop you will find a wide range of spring flowers that perfectly match Easter:

• Tulips in fresh spring colours

• Daffodils for a cheerful accent

• Hyacinths for added fragrance

• Ranunculus and anemones for luxury arrangements

• Seasonal greenery and delicate fillers

Because Roobos purchases almost exclusively directly from growers, you receive flowers that have just been harvested. This means longer vase life, less waste and more satisfied customers.

Commercial tip: Create three fixed Easter bouquets in different price ranges and order per bunch or smaller quantities. This way you buy exactly what you need.

Combine flowers with decoration from one webshop

At Roobos you order not only cut flowers and plants, but also your decoration materials. This includes:

• Floral foam and florist supplies

• Pots and vases

• Wooden bowls and home accessories

• Seasonal decoration

By ordering everything via one webshop, you save time and transport movements. Our prices are all-in, so there are no surprises afterwards.

For example, create an Easter arrangement in a wooden bowl with moss, bulb flowers and decorative eggs. With the right presentation, you create a complete table piece that is ready to sell immediately.

Respond to sustainability and quality

Roobos is MPS-A certified and purchases almost exclusively from growers with sustainable certifications. This means you:

• Sell sustainably grown flowers

• Communicate transparently to your customers

• Combine quality with environmentally conscious business

More and more consumers consciously ask for this. By sharing this story in your shop, you increase the perceived value of your Easter arrangements.

Also sell Easter plant combinations

In addition to cut flowers, Roobos offers a wide assortment of plants. For example, combine:

• Spring bloomers in baskets

• Bulb plants in decorative bowls

• A wide plant assortment with added value, ideal for Easter

Because we purchase daily-fresh and deliver quickly, you can respond flexibly to demand. Need more than expected? Simply reorder via our webshop.

Save time during the busiest spring period

Easter requires focus in your shop — not getting up at 4:00 AM to purchase flowers yourself or driving from location to location.

Roobos delivers your order directly to your shop, often with our own drivers specialised in flower transport. This means:

• No loss of time

• No loss of quality

• No unnecessary stock

You focus on creativity and sales — we handle purchasing and logistics.

Extra revenue opportunities with smart Easter promotions

Would you like to maximise your return?

• Introduce three fixed Easter arrangements

• Offer ready-made Easter table pieces

• Organise an Easter workshop

• Stimulate pre-orders via social media

Because you can order per bunch or in smaller quantities via Roobos, you purchase exactly according to your promotional planning.

Make Easter a profitable season with Roobos

Success during Easter starts with freshness, flexibility and reliable delivery. For decades, Roobos has helped florists in the Netherlands, Belgium, Luxembourg, Finland and France save time and deliver quality.

Would you like to purchase worry-free for Easter?

✔ Order easily online
✔ Everything purchased day-fresh
✔ All-in pricing
✔ Delivery directly to your shop

Prepare your Easter assortment today via our webshop and turn this season into a commercial success 🌷✨