Buy Flowers Smartly,

Smart flower buying with zero waste? Here’s how florists do it

Struggling with waste when buying flowers? Or often unsure how many stems you really need for a design? You’re not alone. Many florists over-order — just to be safe — and end up with unused flowers. It’s a waste of your time, money and the environment. Luckily, there’s a better way. At Roobos, we help you buy smart and waste-free. Here’s how.

Think in flower categories, not just colours

Many florists start with a colour palette, but strong arrangements need more than colour. Think in functional flower roles:

• Focal flowers: Eye-catchers like large roses or peonies

• Base/pillow: Flowers that give structure

• Secondary: Layers and softness, like lisianthus

• Linear: Height and movement, e.g. delphiniums or gladiolus

• Accent: Texture and detail, like ranunculus

• Foliage: Greenery to frame the design

By planning by function, not colour, you’ll shop more precisely and avoid leftovers.

Every stem with purpose: design with confidence

When you understand what each flower adds, you’ll buy with focus. You waste less, design smarter, and save money. At Roobos, you can even order per bunch instead of full crates — so you never overbuy.

The result?

• Less waste

• Higher profit

• Stronger designs

• More control and overview

How Roobos supports you

As a wholesale partner, we actively think along with you. At Roobos, you can:

• Order per bunch, not crate

• Buy fresh daily, directly from growers

• Filter online by colour, type, or MPS certification

• Enjoy delivery within 24 hours, directly to your shop

Even Master Florists like Max Hurtaud and Carles J. Fontanillas choose Roobos — because we deliver only the freshest, top-quality flowers.

FAQs

How do I know how much to order?
Think in flower roles per design and count stems accordingly. Start with focal flowers and build around them.

What if I have leftovers?
Order smaller quantities at Roobos and repurpose extras in mini arrangements — or dry them.

Can I order accessories too?
Yes! From floral foam to luxury wooden decor by CST Decorations — all in one webshop.

Ready to buy smarter?

Stop guessing. Start planning.
Become a Roobos customer and order only what you truly need — for stronger designs, less waste, and more time for your craft.

Register now or contact us for personal advice.