What to look for when choosing a flower wholesaler?

Why choosing the right flower wholesaler matters

Are you a florist, event planner or retailer looking for a reliable flower wholesaler? Making the right choice can mean the difference between success and frustration. Fresh flowers, a wide assortment, punctual deliveries and transparent pricing – all of these directly affect your business and your customers.

But how do you know if a wholesaler meets your expectations? In this blog, we’ll explain what to look out for when choosing a flower wholesaler that truly fits your needs.

1. Freshness and quality of flowers

One of the most important factors is the freshness of the products. Ask yourself:

• Are the flowers purchased fresh daily?

• Do they come directly from the grower?

• Is there temperature-controlled transportation?

At Roobos, we purchase exclusively on the day of transport, directly from carefully selected growers. This ensures your customers enjoy flowers with the longest possible vase life.

2. Reliable delivery

Especially if you work with day-fresh flowers or have large orders, punctual delivery is crucial. Pay attention to:

• How often does the wholesaler deliver per week?

• Do they use their own drivers or external carriers?

• Can they deliver reliably in your area or country?

Roobos delivers five days a week, across several European countries – always with our own experienced drivers for maximum control and speed.

3. Breadth and depth of the assortment

A good wholesaler offers more than just flowers. Think of:

• Cut flowers, seasonal varieties, exotics

• Indoor plants

• Accessories: floral foam, knives, vases, wooden home décor

At Roobos, you’ll find more than 15,000 products in our webshop – from cut flowers to exclusive wooden decoration by CST.

4. Transparent pricing and minimum order

No one likes surprises at checkout. Be sure to check:

• Does the wholesaler work with all-in pricing?

• Is there a minimum order amount?

• Do you pay separately for transport or handling?

At Roobos, all prices in our webshop are all-in. So you always know exactly what to expect – no hidden costs.

5. Sustainability and certification

More and more customers value sustainability. Choose a wholesaler that:

• Works with MPS-certified growers

• Offers eco-friendly transport solutions

• Is transparent about the origin of products

Roobos actively collaborates with MPS-A and MPS-GAP certified growers, so you can buy responsibly without compromising on quality.

6. User-friendly webshop and support

Efficient ordering saves valuable time. Look for:

• Is the webshop available 24/7?

• Can you easily search, filter and place orders?

• Is support available via phone, WhatsApp or email?

Roobos offers a modern, user-friendly webshop where you can order quickly – and our team is always ready to assist you.

7. Experience in your region or market

Prefer a wholesaler that understands your market. For example:

• Do they have years of experience in your country?

• Are they familiar with local customer preferences?

• Is their communication and service tailored to your needs?

Roobos has been delivering to hundreds of florists across Europe since 1988, with a service approach tailored to local markets.

In summary: the ideal flower wholesaler offers:

• Day-fresh flowers, directly from the grower

• Reliable deliveries in your region

• A wide assortment: flowers, plants, decorations

• Transparent all-in pricing

• Sustainable sourcing with certification

• A user-friendly webshop

• Personal service and support

Looking for a reliable flower wholesaler?

Get to know Roobos. We deliver fresh flowers, plants and decoration daily – directly to your store. Hassle-free. Transparent. Always premium quality, straight from the grower.